Users will soon have a new feature that allows them to reduce the quantity of artificial intelligence-produced content appearing in their timelines. This move comes as the company disclosed that it now features over 1 thousand million content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a widespread launch. This advancement aligns with a rise in content created by AI, driven by recent video-generation tools.
The Broader AI Trend
Studies have shown that nearly 10% of the quickest rising video streams on another major platform only show clips produced artificially. A significant portion of this material is considered “AI slop”, a phrase for poor-quality, bulk-generated content that is frequently nonsensical or dreamlike.
Our research shows that many people like content created using AI tools, from digital art to educational videos, and we want to offer the community the power to increase or decrease of that, according to their own likes,” said a company executive.
Volume and Proportions
TikTok announced that there are now over a billion videos on its network tagged as made with AI. In total, in excess of 100 million pieces of content are added to the service every day, making AI content a limited percentage of its complete catalog.
User Control Features
Members will be in a position to decrease or raise the level of AI-generated videos they view by using the content preference option in the application and choosing AI-made media. Other topics that are already be controlled under the setting include politics, fashion, cosmetics, and choreography.
Platform Guidelines
Its policies oblige content makers to label “realistic” AI-generated content, and it bans malicious fake videos of well-known individuals or crisis events. Any authentic-looking artificial content that is unmarked can be deleted under its community policies.
In addition, the app will now add an AI-generated watermark to content created with its own AI tools, or identified by an industry-wide initiative for spotting AI-generated material. This step is aimed to help prevent users from trying to evade the labeling process.
Educational Initiatives
The company is furthermore launching a two million dollar awareness program for experts and institutions to produce informative material about ethical AI use. This program will benefit educational bodies focused on training programming and robotics.
Content Safety Approach
TikTok has justified its content review process, amid controversy over proposals to cut jobs for a large number of review team members in the United Kingdom. The company is set to eliminate a significant number of roles in its user protection division in the UK capital, with trade unions and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A trust and safety lead clarified that staff-based oversight would still have a role, but automated tools can protect employees by eliminating the most harmful content prior to it is viewed by staff. The platform announced a 76% decrease in shocking and graphic content seen by content reviewers over the past year due to intervention by its machine learning processes.
We believe it is crucial to integrate staff and AI to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is where a significant AI assistance is really helping us work at speed.”
